Digital Analytics Specialist
About the job
The Digital Analytics Specialist at Red Energy plays a crucial role in driving strategic marketing decisions through data insights. This job is all about diving deep into digital data to uncover trends and opportunities that enhance the customer journey. The team values autonomy, collaboration, and a fast-paced environment, making it an exciting opportunity for someone who loves to connect the dots between advertising and customer behaviour.
You'll be responsible for
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Diving into web performance data
Uncover insights, trends, and opportunities that optimise the customer journey and elevate our brands.✍️
Translating analytics into actionable insights
Convert analytics into clear, actionable requirements and stories for both internal teams and agency partners.📊
Designing performance dashboards
Create and maintain dashboards that track key media metrics, ensuring marketing initiatives are optimised and efficient.Key criteria
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3+ years in digital marketing analytics
Experience in a dedicated analytics role within a consumer-facing business.View
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Expertise in Google Analytics 4
Hands-on experience with Google Analytics 4 and Google Tag Manager.View
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Understanding of digital marketing channels
Knowledge of Paid Search, Social, and Programmatic marketing strategies.View
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