Red Energy2 followers6 jobs

Digital Content Specialist

Mid levelFull-timeHybridMelbourne VIC, AustraliaPosted 1 week agoVerified 6 hours ago
Pending fitX of Y criteria met

About the job

The Digital Content Specialist at Red Energy is a vital part of the Digital Marketing team, focusing on creating and optimising content strategies that enhance brand visibility. This job offers a fantastic opportunity to shape how the brand is discovered in the age of AI while working in a supportive and collaborative environment. Team members thrive on autonomy and creativity, making it an exciting journey for those passionate about content and customer experience.

Meet the team

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You'll be responsible for

🗺️

Creating and executing content roadmap

Drive the content strategy for Retail’s Living Energy blog, ensuring it is purposeful and optimised for search and AI discovery.
📣

Developing content strategy beyond web experience

Craft strategies for earned media placements and industry publications to build authority in the Energy industry.
📈

Tracking and reporting on content performance

Monitor organic search performance and content engagement, using insights to refine strategies continuously.

Key criteria

📈

SEO and content experience

3+ years in SEO or content roles, ideally in energy.

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🔍

Generative engine optimisation knowledge

Strong understanding of GEO and LLM content visibility.

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📊

Google Analytics 4 expertise

Proven experience with GA4 event tracking and reporting.

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A meaningful career starts with a match

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5 criteria for this job
SEO and content experience
3+ years in SEO or content roles, ideally in energy.

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Generative engine optimisation knowledge
Strong understanding of GEO and LLM content visibility.

View

Google Analytics 4 expertise
Proven experience with GA4 event tracking and reporting.

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Content creation skills
Demonstrated ability to write and edit engaging content.

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Collaboration and communication
Experience building relationships with diverse stakeholders.

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