Red Energy2 followers4 jobs

Digital Content Specialist

Mid levelFull-timeHybridMelbourne VIC, AustraliaPosted 2 months agoVerified 2 days ago
Pending fitX of Y criteria met

About the job

The Digital Content Specialist at Red Energy is a vital part of the Digital Marketing team, focusing on creating and optimising content strategies that enhance brand visibility. This job offers a fantastic opportunity to shape how the brand is discovered in the age of AI while working in a supportive and collaborative environment. Team members thrive on autonomy and creativity, making it an exciting journey for those passionate about content and customer experience.

You'll be responsible for

🗺️

Creating and executing content roadmap

Drive the content strategy for Retail’s Living Energy blog, ensuring it is purposeful and optimised for search and AI discovery.
📣

Developing content strategy beyond web experience

Craft strategies for earned media placements and industry publications to build authority in the Energy industry.
📈

Tracking and reporting on content performance

Monitor organic search performance and content engagement, using insights to refine strategies continuously.

Key criteria

📈

SEO and content experience

3+ years in SEO or content roles, ideally in energy.

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🔍

Generative engine optimisation knowledge

Strong understanding of GEO and LLM content visibility.

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📊

Google Analytics 4 expertise

Proven experience with GA4 event tracking and reporting.

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5 criteria for this job
SEO and content experience
3+ years in SEO or content roles, ideally in energy.

View

Generative engine optimisation knowledge
Strong understanding of GEO and LLM content visibility.

View

Google Analytics 4 expertise
Proven experience with GA4 event tracking and reporting.

View

Content creation skills
Demonstrated ability to write and edit engaging content.

View

Collaboration and communication
Experience building relationships with diverse stakeholders.

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