Digital Marketing Specialist - Country Road
About the job
The Digital Marketing Specialist at Country Road Group plays a pivotal role in driving the success of iconic brands through innovative digital marketing strategies. This job is all about leading the performance of core paid digital channels, particularly focusing on paid search, while collaborating closely with various teams to enhance marketing outcomes. The team thrives on a culture of curiosity and collaboration, where every member is encouraged to contribute their unique insights and expertise.
You'll be responsible for
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Owning performance
Own the performance of a core paid digital channel, managing budgets, forecasting and delivery against revenue and efficiency targets.🚀
Campaign execution
Build, launch and optimise campaigns across Paid Social, Paid Search or Programmatic platforms.📈
Performance analysis
Analyse campaign performance and translate insights into actionable recommendations that influence marketing and trading outcomes.Key criteria
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Extensive experience in paid digital channels
Demonstrated depth in Paid Search within retail environments.View
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Proven media budget management
Experience delivering strong ROAS and CPA through optimisation.View
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Advanced Google Ads and GA4 skills
Proficiency in Search, Shopping, and PMax platforms.View
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