About the job
As a Digital Optimisation Specialist, you will embark on an exciting journey to drive experimentation and enhance performance across BOQ Group’s digital platforms. Your work will significantly impact user experience and business growth, making you an essential part of a collaborative and data-driven team. Together, you will explore opportunities for improvement and deliver measurable results that elevate the digital experience.
You'll be responsible for
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Driving experimentation
Drive experimentation and performance uplift across the BOQ Group’s websites and mobile apps through A/B and multivariate tests.🛠️
Collaborating with teams
Collaborate with Product Marketing, UX, Data & Analytics, Product and Technology teams to deliver a structured, insight-led optimisation program.📉
Maintaining analytics capability
Support the Group’s analytics capability by maintaining tagging, data tracking and dashboards for accurate insights.Key criteria
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A/B and multivariate testing experience
Hands-on experience running tests across websites or apps.View
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Proficiency in Adobe Analytics
Experience using Adobe Analytics and Adobe Launch for insights.View
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Statistical methods knowledge
Solid grasp of statistical methods and experiment design.View
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