About the job
As a Digital Sales Analyst at ING, you will play a pivotal role in shaping how customers engage with our digital channels and discover our products. This job is all about empowering you to turn data into meaningful actions that drive results. Join a team that thrives on curiosity, experimentation, and data-led decision-making, where your insights can quickly come to life.
You'll be responsible for
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Analysing digital sales funnel performance
Analysing digital sales funnel performance and delivering actionable insights to improve acquisition and conversion.🧪
Supporting A/B and multivariate testing
Supporting A/B and multivariate testing across digital journeys — from setup to interpreting results.📊
Building dashboards and reports
Building dashboards, reports and performance summaries for stakeholders and senior leaders.Key criteria
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Digital analytics platform experience
Experience with Adobe Analytics or Google Analytics, including tagging and QA.View
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Numerical and analytical skills
Outstanding ability to turn data into clear insights and recommendations.View
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A/B testing familiarity
Knowledge of A/B testing methodologies and experimentation principles.View
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