About the job
The Digital Sales Analyst position at ING is all about shaping how customers discover products and engage with digital channels. This job plays a crucial role in driving digital sales and enhancing customer experiences through data-led decision making. The team thrives on curiosity and experimentation, offering a vibrant environment where insights can quickly come to life.
You'll be responsible for
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Analysing digital sales funnel performance
Analyse digital sales funnel performance and deliver actionable insights to improve acquisition and conversion.🧪
Supporting A/B and multivariate testing
Support A/B and multivariate testing across digital journeys — from setup to interpreting results.🔗
Maintaining tracking frameworks
Maintain and enhance tracking frameworks, tagging, and campaign measurement across digital platforms.Key criteria
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Digital analytics platform experience
Experience with Adobe Analytics or Google Analytics for data insights.View
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Numerical and analytical skills
Outstanding ability to turn data into clear insights and recommendations.View
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A/B testing familiarity
Understanding of A/B testing methodologies and experimentation principles.View
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