This job is about leading the Performance Marketing team at a purpose-driven eco-friendly household essentials business. The impact of this position is significant, as it drives a culture of experimentation and creativity that directly contributes to the company's mission of providing clean water and sanitation for all. The team values collaboration and innovation, working together across various markets to maximize their positive influence on the world.
You'll be responsible for
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Coaching channel squad leads
Coaching channel squad leads to unlock growth while ensuring unified workflows across media buying and creative strategy to maximize campaign performance.š¤
Partnering with the GM
Partnering with the GM, Global Growth Marketing, to translate quarterly business objectives into a series of testable hypotheses for paid media and lifecycle channels.š
Leading performance data analysis
Leading a deep dive analysis of performance data, moving beyond surface metrics to interpret creative fatigue curves and optimize for lifetime value.
