Fever
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Email Marketing Senior Specialist

Mid levelSeniorFull-timeHybridMelbourne VIC, AustraliaPosted 3 months agoVerified 3 months ago
Pending fitX of Y criteria met

About the job

This job is about supporting the development and execution of CRM and customer engagement initiatives at Fever, a leading tech platform for culture and live entertainment. By optimizing customer communications and retention activities, you will help deliver a consistent and effective customer experience. The team thrives on collaboration, creativity, and data-driven strategies to connect millions of people with unforgettable experiences.

You'll be responsible for

📊

Managing customer data activation

You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.
🔄

Refining multi-channel communications

You will continuously refine our multi-channel communications and develop retention strategies to deliver an outstanding customer experience.
📅

Defining customer lifecycle

You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points.

Key criteria

📊

CRM experience

2-3 years of experience in Digital Marketing and CRM.

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💻

Salesforce Marketing Cloud

Proven experience working with Salesforce Marketing Cloud.

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✉️

Email service providers

Experience with ESPs like Mailchimp or Sendgrid.

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5 criteria for this job
CRM experience
2-3 years of experience in Digital Marketing and CRM.

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Salesforce Marketing Cloud
Proven experience working with Salesforce Marketing Cloud.

View

Email service providers
Experience with ESPs like Mailchimp or Sendgrid.

View

Data-driven insights
Ability to leverage consumer data for marketing insights.

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Copywriting skills
Demonstrated good copywriting skills for effective communication.

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