International Student Recruitment Campaigns Officer
About the job
The International Student Recruitment Campaigns and Conversion Officer at Macquarie University is a dynamic job that focuses on shaping global campaigns and driving student conversion in the exciting field of international education. This role plays a pivotal part in attracting prospective international students and guiding them from enquiry through to enrolment, making a real impact on their educational journey. The Future Students team thrives in a collaborative environment, where creativity and data-driven strategies come together to achieve remarkable results.
You'll be responsible for
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Developing and executing campaigns
Developing, coordinating, and executing international student recruitment campaigns, marketing initiatives, events, and projects in close collaboration with your manager and the wider team.📱
Managing social media campaigns
Delivering end-to-end social media campaign management across all international markets, ensuring compliance with university guidelines and relevant international regulations.📈
Monitoring and reporting
Collating and analysing data from multiple sources to generate reports on campaign and conversion performance, evaluating effectiveness, and identifying new opportunities.Key criteria
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Data-driven campaign experience
Demonstrated experience coordinating data-driven acquisition and conversion campaigns.View
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International marketing expertise
Experience in social media advertising across international markets.View
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Event coordination skills
Experience organizing and supporting online meetings and events.View
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