coreflow8 jobs

Lifecycle Marketing Lead

Mid levelFull-timeOfficeSydney NSW, AustraliaPosted 2 months agoVerified 2 days ago
Pending fitX of Y criteria met

About the job

The job is about owning the customer journey at Coreflow, a fast-growing startup redefining entertainment with AI. This position focuses on transforming prospective customers into activated users and nurturing them into loyal subscribers through effective email and in-product messaging. The team values high ownership, urgency, and a user-first approach, creating a dynamic environment where every team member can make a significant impact from day one.

You'll be responsible for

🚀

Owning the customer journey

Taking charge of the entire customer journey from consideration to checkout, ensuring prospective customers become activated users and loyal subscribers.
🔄

Building and optimizing lifecycle journeys

Creating and refining key lifecycle journeys such as onboarding, activation, and reactivation to enhance user engagement and retention.
📊

Developing behavioral segmentation frameworks

Creating frameworks that identify user engagement strategies, automating triggered journeys to maximize retention and conversion.

Key criteria

📈

Lifecycle marketing experience

Proven experience in lifecycle, CRM, or retention marketing.

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🔍

Data-driven mindset

Demonstrated ability to analyze retention, churn, and conversion metrics.

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🚀

End-to-end project ownership

Experience managing projects from data insights to execution.

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Meet the team

About the company

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4 criteria for this job
Lifecycle marketing experience
Proven experience in lifecycle, CRM, or retention marketing.

View

Data-driven mindset
Demonstrated ability to analyze retention, churn, and conversion metrics.

View

End-to-end project ownership
Experience managing projects from data insights to execution.

View

Creative problem-solving
Proven creativity in developing engaging customer journeys.

View

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