coreflow4 jobs

Lifecycle Marketing Lead

Mid levelFull-timeOfficeSydney NSW, AustraliaPosted 4 days agoVerified 5 days ago
Pending fitX of Y criteria met

About the job

The job is about owning the customer journey at Coreflow, a fast-growing startup redefining entertainment with AI. This position focuses on transforming prospective customers into activated users and nurturing them into loyal subscribers through effective email and in-product messaging. The team values high ownership, urgency, and a user-first approach, creating a dynamic environment where every team member can make a significant impact from day one.

Meet the team

About the company

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You'll be responsible for

๐Ÿš€

Owning the customer journey

Taking charge of the entire customer journey from consideration to checkout, ensuring prospective customers become activated users and loyal subscribers.
๐Ÿ”„

Building and optimizing lifecycle journeys

Creating and refining key lifecycle journeys such as onboarding, activation, and reactivation to enhance user engagement and retention.
๐Ÿ“Š

Developing behavioral segmentation frameworks

Creating frameworks that identify user engagement strategies, automating triggered journeys to maximize retention and conversion.

Key criteria

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Lifecycle marketing experience

Proven experience in lifecycle, CRM, or retention marketing.

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๐Ÿ”

Data-driven mindset

Demonstrated ability to analyze retention, churn, and conversion metrics.

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๐Ÿš€

End-to-end project ownership

Experience managing projects from data insights to execution.

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4 criteria for this job
Lifecycle marketing experience
Proven experience in lifecycle, CRM, or retention marketing.

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Data-driven mindset
Demonstrated ability to analyze retention, churn, and conversion metrics.

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End-to-end project ownership
Experience managing projects from data insights to execution.

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Creative problem-solving
Proven creativity in developing engaging customer journeys.

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