Lifecycle Marketing Manager at Ecommerce Equation Group

Ecommerce Equation Group10 followers1 job

Lifecycle Marketing Manager

Mid level Full-time Hybrid Sydney NSW, Australia Marketing Posted 6 months ago

Elizabeth Bowler

Meet Elizabeth and the team

Pending fitX of Y criteria met

About the job

The Lifecycle Marketing Manager at Ecommerce Equation plays a crucial role in keeping members engaged and successful throughout their journey. By bridging marketing, sales, and member experience, this job focuses on delivering impactful lifecycle communications that drive retention and results. The team thrives on collaboration, creativity, and a commitment to excellence in every interaction.

You'll be responsible for

🚀

Leading lifecycle marketing campaigns

Driving the strategy and execution of lifecycle and retention marketing campaigns to boost member engagement and minimize churn.

💌

Optimizing email communications

Writing and refining high-performing email and CRM communications to enhance the member journey and engagement.

⚙️

Managing HubSpot workflows

Building and overseeing marketing automation workflows in HubSpot to scale lifecycle marketing efforts and reporting.

Meet the team

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About the company

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