CMC Markets ANZ1 follower9 jobs

Lifecycle Marketing Manager

Mid levelSeniorFull-timeOfficeSydney NSW, AustraliaPosted 1 month agoVerified 1 month ago
Pending fitX of Y criteria met

About the job

The Lifecycle Marketing Manager position at CMC Markets is an exciting opportunity to lead the lifecycle marketing function across Australia and New Zealand. This role is crucial in shaping customer interactions and enhancing their experiences through data-led programs. The team thrives on collaboration and innovation, ensuring that everyone can contribute to creating exceptional customer journeys.

You'll be responsible for

🚀

Leading lifecycle marketing

Leading the delivery and continuous improvement of lifecycle marketing across onboarding, activation, engagement, retention and reactivation.
📅

Overseeing Braze platform

Overseeing our Braze platform, managing the lifecycle communications calendar and guiding a team of specialists.
🤝

Collaborating with teams

Working closely with Product, Data, Technology, Compliance and Marketing teams to optimise campaigns and improve performance.

Key criteria

📈

Lifecycle marketing experience

Proven experience in lifecycle marketing within a B2C environment.

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🤝

Team leadership skills

Demonstrated experience leading or mentoring high-performing teams.

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📊

Data-driven mindset

Experience using customer insights to enhance lifecycle performance.

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View more

Meet the team

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Apply on CMC Markets ANZ
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Think you're a good fit?See what the hiring team are looking for

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4 criteria for this job
Lifecycle marketing experience
Proven experience in lifecycle marketing within a B2C environment.

View

Team leadership skills
Demonstrated experience leading or mentoring high-performing teams.

View

Data-driven mindset
Experience using customer insights to enhance lifecycle performance.

View

Stakeholder management
Strong skills in influencing across multiple business areas.

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