About the job
The Marketing Automation Specialist at MONEYME is all about creating engaging customer experiences through data-driven marketing strategies. This job plays a crucial role in enhancing customer acquisition and retention across various fintech products. The team thrives in a fast-paced, collaborative environment, where innovation and creativity are encouraged.
You'll be responsible for
🚀
Building and executing campaigns
Set up, test, and deploy automated multi-channel journeys across email, SMS, and push notifications.📬
Managing data and personalisation logic
Oversee audience segments and ensure messages trigger correctly based on customer behaviour.✅
Conducting QA and testing
Run user acceptance testing to validate tracking links and data payloads before campaigns go live.View more
Key criteria
📊
CRM platform experience
Experience with CRM platforms like Braze or HubSpot.View
🔍
Data analysis skills
Proven ability to analyze data and identify patterns.View
🤖
AI tool proficiency
Experience using AI tools for marketing automation.View
