The Marketing Campaign Manager – Expansion at MYOB is a pivotal job that focuses on developing and delivering data-driven marketing plans aimed at driving feature uptake and revenue. This position plays a crucial role in helping small and medium enterprises realize the full value of MYOB's offerings. The team thrives on collaboration and innovation, ensuring that every campaign is a step towards empowering businesses to succeed.
You'll be responsible for
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Owning campaign planning
Define objectives, audiences, messaging, channels, and timelines to drive customer and commercial outcomes.🔍
Delivering test-and-learn approaches
Implement A/B testing to optimize creative, channels, and offers, enhancing feature adoption and campaign performance.✍️
Coordinating content development
Create on-brand content and messaging tailored to customer needs across multiple channels.Skills you'll need
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Campaign management
Expertise in planning and executing marketing campaigns from start to finish, ensuring alignment with business objectives and audience needs.📊
Data analysis
Ability to track, analyze, and report on campaign performance, using insights to optimize activities and inform future strategies.🤝
Collaboration
Strong skills in partnering with cross-functional teams to deliver integrated campaigns and consistent customer experiences.View more