About the job
This job is about being an innovative marketing leader who formulates and executes marketing campaigns for Gartner Conferences, driving revenue through attendee registrations. The impact of this role is significant, as it directly contributes to achieving conference registration volume and revenue goals. The team thrives on collaboration, working closely with various stakeholders to create engaging and effective marketing strategies.
You'll be responsible for
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Developing deep product and agenda expertise
Working with product business and technology insights and conference program management to understand product offerings and conference agendas, positioning and communicating the value proposition of Gartner and the conference to potential attendees.🎯
Driving segmentation and differentiation
Developing segmentation strategies, competitive differentiation, targeted marketing, and market opportunity assessments.📝
Crafting compelling messaging
Creating value-based product and conference messaging, positioning, and storylines for conference promotion across various channels.Key criteria
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5+ years in digital marketing
Proven experience driving revenue through marketing channels.View
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Project management expertise
Demonstrated ability to manage multiple marketing campaigns effectively.View
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Data-driven mindset
Experience using analytics tools to inform marketing strategies.View
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