The ANZ REL Marketing Manager is a pivotal role at Lenovo, responsible for shaping and driving B2B marketing strategies across Australia and New Zealand. This position plays a crucial part in enhancing Lenovo's leadership in the education and public sector, fostering demand generation and engagement. The team thrives on collaboration, creativity, and a shared commitment to delivering impactful marketing initiatives.
You'll be responsible for
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Driving B2B marketing strategy
Driving Lenovo’s B2B marketing strategy, campaigns, and programs for the REL and Education segments across Australia and New Zealand.📈
Executing demand generation campaigns
Developing and executing Account-Based Marketing (ABM) programs for key REL and Education accounts, planning integrated demand generation campaigns aligned with sales priorities.🤝
Managing alliances and partnerships
Managing alliance co-marketing programs with key partners relevant to the Education and Public Sector segments, ensuring measurable ROI and strategic value.Skills you'll need
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B2B marketing experience
Strong B2B marketing experience within technology, education, or government sectors.🎯
Account-Based Marketing (ABM)
Proven ability to design and execute ABM and demand generation programs.🗣️
Communication and storytelling skills
Excellent communication and storytelling skills, with ability to tailor messages to education and public sector audiences.View more