Lenovo1 follower3 jobs

Marketing Manager - Relationship Accounts (REL), ANZ

Mid levelFull-timeHybridSydney NSW, AustraliaBusiness operationsMarketingCustomer successPosted 2 days ago
View your fit0 of 9 criteria met

About the job

The ANZ REL Marketing Manager is a pivotal role at Lenovo, responsible for shaping and driving B2B marketing strategies across Australia and New Zealand. This position plays a crucial part in enhancing Lenovo's leadership in the education and public sector, fostering demand generation and engagement. The team thrives on collaboration, creativity, and a shared commitment to delivering impactful marketing initiatives.

You'll be responsible for

🚀

Driving B2B marketing strategy

Driving Lenovo’s B2B marketing strategy, campaigns, and programs for the REL and Education segments across Australia and New Zealand.
📈

Executing demand generation campaigns

Developing and executing Account-Based Marketing (ABM) programs for key REL and Education accounts, planning integrated demand generation campaigns aligned with sales priorities.
🤝

Managing alliances and partnerships

Managing alliance co-marketing programs with key partners relevant to the Education and Public Sector segments, ensuring measurable ROI and strategic value.

Skills you'll need

📈

B2B marketing experience

Strong B2B marketing experience within technology, education, or government sectors.
🎯

Account-Based Marketing (ABM)

Proven ability to design and execute ABM and demand generation programs.
🗣️

Communication and storytelling skills

Excellent communication and storytelling skills, with ability to tailor messages to education and public sector audiences.
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Meet the team

About the company

View your fit

0 of 5 criteria met
B2B marketing experience in technology
Proven experience in B2B marketing within technology, education, or government sectors.

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Account-Based Marketing expertise
Demonstrated ability to design and execute effective ABM programs.

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Co-marketing management skills
Experience managing co-marketing funds and collaborating with multiple stakeholders.

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Data-driven decision making
Strong understanding of pipeline analytics and ROI measurement.

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Excellent communication skills
Ability to tailor messages for education and public sector audiences.

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A meaningful career starts with a match

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