The Marketing Technology Engineer (B2B) at Vanguard is a pivotal position that drives marketing technology capabilities for advisers and the broader B2B ecosystem. This job is all about collaboration, innovation, and delivering impactful solutions that enhance client engagement. The team thrives on a culture of curiosity and teamwork, ensuring that everyone contributes to transforming how Australians invest.
You'll be responsible for
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Managing Marketo & AJO
Configuring and optimizing Marketo/AJO for multi-channel campaigns, implementing lead scoring, and delivering measurable outcomes.📊
Integrating event platforms
Integrating event platforms with Marketo and CRM for real-time registration and attendance data, enabling closed-loop reporting.🔄
Building automated workflows
Building and maintaining automated workflows for event-triggered communications and supporting SMS orchestration.
