Commonwealth Bank103 followers101 jobs

Media Manager

Mid levelFull-timeHybridSydney NSW, AustraliaPosted 1 week agoVerified 1 week ago
Pending fitX of Y criteria met

About the job

This job is all about driving impactful marketing initiatives that enhance the vibrancy of the CBA brand through paid media channels. By implementing world-class strategies, you will play a vital role in creating demand-centric campaigns and achieving outstanding outcomes. The team thrives on collaboration, innovation, and a shared passion for customer-centric marketing.

You'll be responsible for

🗂️

Leading tactical planning

Lead the tactical planning of digital-only Bronze briefs, defining objectives, KPIs, channel mix, budgets, pacing and funnel sequencing in line with CBA brand, performance goals and JBP ambitions.
🎨

Developing audience and creative planning

Develop audience and creative planning across paid social, paid search, display and programmatic, including targeting architecture, exclusions, placement requirements and creative variant mapping.
🔄

Coordinating digital plan governance

Coordinate digital plan governance and handover, ensuring planning inputs are documented, final media submissions are received and assigned to delivery, and budget, invoicing and portfolio pacing remain accurate.

Key criteria

📊

Digital planning experience

Minimum 4 years in digital planning and strategy.

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📈

Paid media platform knowledge

Experience with platforms like SA360, DV360, and Meta.

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🔍

Analytical skills

Proven ability to use analytics tools like Google Analytics.

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Meet the team

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5 criteria for this job
Digital planning experience
Minimum 4 years in digital planning and strategy.

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Paid media platform knowledge
Experience with platforms like SA360, DV360, and Meta.

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Analytical skills
Proven ability to use analytics tools like Google Analytics.

View

Communication skills
Exceptional verbal and written communication abilities.

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Relationship building
Experience collaborating across diverse teams and stakeholders.

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