About the job
This job is about being a data-driven Performance Marketing Manager at Bankwest, where you will drive the planning, optimization, and performance of acquisition activities. Your work will be crucial in elevating Bankwest's marketing channels as it transitions to a full-service digital bank. The team values collaboration, innovation, and a proactive mindset, making it an exciting opportunity to shape the future of marketing at Bankwest.
You'll be responsible for
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Planning and optimizing campaigns
Plan and optimize performance marketing campaigns across SEM, paid social, display, and affiliate channels with key marketing SMEs.📈
Driving customer acquisition
Jointly drive efficient customer acquisition and ROI, using ongoing performance optimization and experimentation.🔍
Leveraging analytics tools
Leverage platforms such as Adobe Analytics and Campaign Manager to monitor performance and inform decision-making.Key criteria
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Performance marketing experience
Proven experience across SEM, paid social, and affiliate channels.View
📈
Data analytics proficiency
Strong experience with analytics platforms like Adobe Analytics.View
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Insight translation skills
Ability to convert media data into actionable insights.View
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