About the job
The Product Marketing Specialist position at Findex offers an exciting opportunity to contribute to the marketing motion for high-priority products. This role is essential in shaping brand identity and driving demand through compelling storytelling and strategic marketing integration. Findex values collaboration and innovation, fostering a supportive environment where team members can thrive and make a meaningful impact.
You'll be responsible for
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Supporting product marketing strategy
Support the product marketing strategy for Findex's prioritised product plays, contributing to audience definition, positioning, channel selection, content development and measurement from prioritisation through to activation.📝
Developing value propositions
Help develop the value proposition, market positioning and client-facing narrative for prioritised products, translating product capability into stories that reinforce Findex's brand identity.📉
Tracking marketing performance
Track and report product-line marketing performance against revenue, pipeline, adoption and cross-sell metrics, using data to sharpen positioning and support investment decisions.Key criteria
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Product marketing experience
Solid experience in product marketing with proven campaign contributions.View
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Content production skills
Hands-on capability to write and produce product campaign content.View
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Data-driven performance tracking
Experience tracking marketing performance against revenue and pipeline metrics.View
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