Salesforce Marketing Specialist
About the job
The Salesforce Marketing Specialist position at TAL is a fantastic opportunity to shape customer experiences through data-driven marketing. This role is crucial in elevating TAL's Marketing Cloud capabilities, fostering deeper relationships and trust with customers. The team values collaboration, creativity, and inclusivity, making it a supportive environment for personal and professional growth.
You'll be responsible for
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Building high-performing campaigns
Creating effective email and SMS campaigns that enhance lead generation and conversion rates.🚀
Developing automated journeys
Designing automated processes that improve customer nurturing and onboarding experiences.📊
Strengthening segmentation strategies
Enhancing communication relevance through improved segmentation techniques.Key criteria
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3-5 years of Marketing Cloud experience
Hands-on experience delivering advanced, data-driven marketing.View
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Strong SQL proficiency
Ability to enable accurate segmentation and insight-led decision-making.View
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Experience with AMPscript
Skill in creating personalised, scalable customer experiences.View
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