Segments Marketing Manager
About the job
As a Marketing Manager for Customer Segments, you will play a vital role in driving growth through impactful marketing initiatives. Your work will directly support the retail bank's mission of building a brighter future for all. The team thrives on collaboration and creativity, ensuring that customer insights shape every campaign.
You'll be responsible for
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Translating strategies
Translate segment strategies and business objectives into clear, insight-led marketing communications and go-to-market plans.🚀
Leading campaign delivery
Lead end-to-end delivery of segment campaigns, from brief to execution and post-campaign review, ensuring activity drives acquisition, consideration, engagement or retention outcomes.📈
Tracking performance
Track performance and use insights to optimise activity and inform future segment strategies.Key criteria
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5+ years in marketing
Demonstrated experience in marketing generalist or communications roles.View
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Strong communication skills
Proven ability to influence stakeholders and partners effectively.View
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Campaign delivery experience
Experience managing end-to-end integrated marketing campaigns.View
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