PepsiCo2 followers10 jobs

Senior Brand Manager - Energy

SeniorFull-timeHybridSydney NSW, AustraliaPosted 1 month agoVerified 2 days ago
Pending fitX of Y criteria met

About the job

This job is about driving the strategic direction of the Energy Portfolio for a global FMCG company, focusing on growth and innovation. Making a positive impact is at the heart of this role, as you collaborate with various teams to deliver exceptional marketing strategies. The team values creativity, collaboration, and a data-driven approach, creating an environment where everyone can thrive and contribute to the company's success.

You'll be responsible for

🚀

Driving portfolio strategy

Devise and execute Energy Category Portfolio Strategy for growth of existing portfolio and expansion into new energy occasions.
🌟

Leading brand strategy

Lead the development of the 5-year Innovation strategy for Energy, identifying new product development opportunities.
📣

Managing agency relationships

Develop effective and integrated working relationships with all agencies involved on key brands to ensure alignment and success.

Key criteria

📈

Marketing strategy experience

Proven experience developing and executing marketing strategies.

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🤝

Stakeholder management skills

Demonstrated ability to engage and manage diverse stakeholders.

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📊

Data-driven decision making

Experience using data analytics to inform marketing strategies.

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5 criteria for this job
Marketing strategy experience
Proven experience developing and executing marketing strategies.

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Stakeholder management skills
Demonstrated ability to engage and manage diverse stakeholders.

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Data-driven decision making
Experience using data analytics to inform marketing strategies.

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Brand management expertise
Proven background in managing and growing brand portfolios.

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Innovation project delivery
Track record of successfully delivering new product development projects.

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