The Campaign Manager job at UpGuard is all about transforming high-level product strategies into measurable marketing performance. This role plays a crucial part in driving demand generation activities and ensuring a seamless integration of various marketing functions. The team thrives on collaboration and innovation, working together to achieve outstanding results in a fully remote environment.
You'll be responsible for
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Campaign strategy & ownership
Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream.📅
Project management & coordination
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream.📈
Performance tracking & reporting
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership.