About the job
The Senior Content Analyst job is all about being the insight engine behind Telstra’s content strategy. This position plays a crucial role in tracking and reporting on content consumption, helping the team understand what works and where the next opportunity lies. Collaboration and data-driven decision-making are at the heart of how the team operates, ensuring that everyone contributes to a thriving content ecosystem.
You'll be responsible for
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Monitoring and reporting on content consumption
Track and report on content consumption across Telstra’s owned channels including web, app, email, push, and social.📊
Using dashboards and reporting tools
Utilize dashboards to track engagement, reach, and conversion metrics, analyzing trends in content performance.🤝
Collaborating with analysts
Work closely with analysts across the business unit to connect content insights with broader trading, loyalty, and engagement outcomes.Key criteria
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Content performance analytics experience
Demonstrated experience in tracking and reporting content performance metrics.View
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KPI tracking expertise
Proven ability to track engagement, reach, and conversion KPIs.View
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Dashboard and data visualisation skills
Experience using tools like Power BI or Tableau for data insights.View
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