About the job
The Digital GTM Manager at Verkada is a pivotal position that drives customer acquisition through innovative marketing campaigns across diverse channels. This job is essential for enhancing the company's growth and impact in the JAPAC region. The team thrives on collaboration, creativity, and a commitment to excellence, working together to achieve remarkable results.
You'll be responsible for
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Campaign strategy & execution
Own digital campaigns end-to-end — from identifying the opportunity and writing the brief to running the channels and reporting on outcomes. You don't hand off the strategy work; you do it AND ship it.🔍
Cross-functional insight gathering
Interview sales leaders, PMMs, and product managers to understand buying dynamics, persona pain points, and messaging opportunities. Translate what you learn into campaigns that resonate with specific personas and verticals across JAPAC.🔄
Full-funnel ownership
Build and run programs across the funnel — top-of-funnel brand campaigns, mid-funnel nurture, and bottom-of-funnel conversion plays. You care about what happens after the click, not just before it.Key criteria
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8+ years of experience
Proven background with ownership of campaigns or initiatives.View
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B2B SaaS experience
Experience in a B2B SaaS company or early-stage startup.View
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Technical mindset
Deep understanding of digital acquisition channels and campaign mechanics.View
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