About the job
The Senior Field Marketing Specialist at Equinix plays a vital role in driving pipeline creation and revenue growth through innovative marketing strategies. This position emphasizes collaboration with sales teams and executing tailored marketing programs to engage high-priority accounts. The team values creativity, data-driven decision-making, and a supportive environment where everyone can thrive.
You'll be responsible for
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Strategic planning & collaboration
Partnering with country sales teams to develop marketing plans that achieve pipeline generation and new bookings, ensuring alignment on target accounts and messaging.🎊
Event planning & execution
Planning, executing, and optimizing field marketing events to influence customers and deepen account engagement, collaborating with partner marketing as needed.📞
Lead management & sales enablement
Executing a structured follow-up process for leads and providing sales teams with necessary resources to engage target accounts effectively.Key criteria
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5-7 years of B2B marketing experience
Proven track record in technology sector marketing.View
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Collaboration with sales teams
Experience executing programs that impact pipeline.View
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Data analysis skills
Ability to interpret data and derive actionable insights.View
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