Fever5 followers39 jobs

Senior Inbound Marketing Specialist

Mid levelSeniorFull-timeHybridMelbourne VIC, AustraliaPosted 9 hours agoVerified 3 days ago
Pending fitX of Y criteria met

About the job

Fever is on a mission to democratize access to culture and entertainment through cutting-edge technology and a data-driven approach. This job is all about supporting the development and execution of Customer Relationship Management (CRM) and customer engagement initiatives, ensuring that users have personalized experiences that keep them coming back for more. The Marketing & Growth team thrives on collaboration, creativity, and strategy, making a significant impact across the company while connecting millions with unforgettable experiences.

Meet the team

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You'll be responsible for

📊

Managing customer data activation

You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.
🔄

Refining multi-channel communications

Continuously refine our multi-channel communications and develop retention strategies to deliver an outstanding customer experience.
🗺️

Defining customer lifecycle

Support the CRM Manager to define the customer lifecycle and contact strategies across all customer touch-points.

Key criteria

📊

Digital marketing and CRM experience

2-3 years in digital marketing and CRM environments.

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☁️

Salesforce Marketing Cloud knowledge

Experience working with Salesforce Marketing Cloud for CRM initiatives.

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✉️

Email service provider experience

Familiarity with ESPs like Mailchimp or Sendgrid for campaigns.

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A meaningful career starts with a match

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5 criteria for this job
Digital marketing and CRM experience
2-3 years in digital marketing and CRM environments.

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Salesforce Marketing Cloud knowledge
Experience working with Salesforce Marketing Cloud for CRM initiatives.

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Email service provider experience
Familiarity with ESPs like Mailchimp or Sendgrid for campaigns.

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Copywriting skills
Proven ability to create engaging and effective marketing copy.

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Data-driven decision making
Experience analyzing data to optimize customer engagement strategies.

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