The Senior Manager Digital Optimisation is a pivotal role at BOQ Group, leading the charge in enhancing the performance and growth of various brands through digital channels. This position is crucial for ensuring that user experiences are seamless and that the company remains at the forefront of digital innovation. Collaboration is key, as the team works together across multiple disciplines to align digital strategies with business goals.
You'll be responsible for
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Leading digital optimisation strategy
Overseeing the performance and growth of brands and banking products across digital channels.βοΈ
Managing experimentation programs
Overseeing A/B testing and analytics to drive continuous improvement.π
Ensuring compliance and data integrity
Maintaining high standards of regulatory and technical compliance in digital initiatives.Skills you'll need
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Data-driven decision making
Utilising data analytics to inform strategies and improve user experiences.π
A/B testing expertise
Designing and executing A/B and multivariate tests to optimise digital platforms.π€
Cross-functional collaboration
Working effectively with diverse teams across digital, UX, marketing, and technology.View more