About the job
The Senior Manager Digital Optimisation is a pivotal role that drives the performance and growth of BOQ Group’s brands across digital channels. This position is essential for ensuring seamless user experiences and high-performing content through innovative strategies and data-driven insights. Collaboration is key, as the team works closely with various departments to align digital efforts with business goals and customer needs.
You'll be responsible for
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Leading digital optimisation strategy
Overseeing the performance and growth of BOQ Group’s brands and banking products across digital channels.🔬
Managing experimentation programs
Driving continuous improvement through analytics and experimentation to enhance user experiences and conversion outcomes.🔒
Ensuring compliance and data integrity
Maintaining high standards of regulatory compliance and data integrity across digital platforms.Key criteria
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Digital optimisation strategy experience
Proven experience developing and executing digital optimisation strategies.View
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A/B and multivariate testing expertise
Extensive experience designing and analysing A/B tests across digital platforms.View
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Data analytics proficiency
Strong background in web analytics tools and data-driven decision making.View
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