Senior Manager - Marketing Analytics
About the job
The Senior Manager, Marketing Analytics leads the charge in delivering top-notch campaign measurement and marketing analytics. This job is crucial for enhancing customer experience and driving commercial success by translating complex business questions into insightful analysis. The team thrives on collaboration, adaptability, and continuous improvement, making it an exciting opportunity for those ready to step into a leadership role.
You'll be responsible for
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Measuring campaign performance
Tracking end-to-end outcomes across channels and lifecycle stages to optimise marketing efforts.📈
Developing reporting suites
Creating and maintaining campaign reporting dashboards with clear KPI definitions for stakeholders.🔍
Delivering actionable insights
Identifying trends and translating findings into recommendations to improve targeting and channel mix.Key criteria
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6+ years in marketing analytics
Experience in telecommunications or regulated consumer environments.View
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Proven stakeholder management skills
Ability to influence cross-functional teams and senior leaders.View
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Advanced SQL and Excel proficiency
Strong skills in data analysis and reporting.View
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