Monash University23 followers37 jobs

Senior Manager, Marketing Data Performance & Intelligence

SeniorFull-timeHybridMulgrave VIC 3170, AustraliaPosted 6 days agoVerified 4 weeks ago
Pending fitX of Y criteria met

About the job

The Senior Manager, Marketing Data Performance and Intelligence at Monash University is a pivotal job that combines marketing, data engineering, and analytics. This position is crucial for ensuring that marketing data is structured and operationalised for trusted reporting and performance optimisation. The team thrives on collaboration and inclusivity, working together to drive impactful insights and foster a culture of excellence.

Meet the team

About the company

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You'll be responsible for

🌐

Leading the marketing data ecosystem

Lead the architecture, design and optimisation of the marketing data ecosystem across CRM, CDP, Martech and analytics platforms.
📚

Defining data models

Define and maintain canonical data models, taxonomies, data marts and semantic layers for marketing reporting and activation.
📏

Establishing data standards

Establish and govern enterprise-wide data standards, including metadata, lineage, quality rules and access controls.

Key criteria

📊

Marketing analytics expertise

Deep expertise in marketing analytics and performance measurement frameworks.

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🔍

Data governance experience

Proven experience implementing data governance frameworks and quality standards.

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📈

Predictive modelling skills

Experience with predictive modelling and statistical methods in marketing.

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A meaningful career starts with a match

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5 criteria for this job
Marketing analytics expertise
Deep expertise in marketing analytics and performance measurement frameworks.

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Data governance experience
Proven experience implementing data governance frameworks and quality standards.

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Predictive modelling skills
Experience with predictive modelling and statistical methods in marketing.

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Data architecture design
Strong capability in designing data architectures across CRM/CDP ecosystems.

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Stakeholder influence
Demonstrated ability to influence senior stakeholders through data storytelling.

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