Senior Marketing Manager - Catalogue
About the job
The Senior Marketing Manager - Catalogue is a pivotal job at BIG W, focusing on transforming the iconic catalogue into a personalised, digital-first content platform. This role is crucial for engaging millions of Aussie families and driving innovation through data-driven strategies. The team thrives in a dynamic, inclusive environment, fostering creativity and collaboration to achieve remarkable results.
You'll be responsible for
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Leading a team
Leading a talented team of specialists to thrive on innovation and data-driven insights.📚
Orchestrating catalogue evolution
Orchestrating the evolution of BIG W’s iconic catalogue into a personalised, digital-first content platform.💼
Managing budgets
Owning the channel budget and profitability, leveraging financial insights to optimize ROI.Key criteria
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Significant marketing experience
Proven track record in managing large-scale digital platforms or eCommerce content programs.View
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End-to-end P&L management
Experience with budget accountability and strategies driving sales growth.View
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Expert analytical skills
Proficiency in GA4 for interpreting insights and optimizing channel performance.View
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