Monash University23 followers32 jobs

Senior Marketing Technology Specialist

SeniorFull-timeHybridMulgrave VIC 3170, AustraliaPosted 2 days agoVerified 2 days ago
Pending fitX of Y criteria met

About the job

As a Senior Marketing Technology Specialist, you will step into a pivotal role where technology meets strategy to power meaningful audience engagement. This position is crucial for shaping and optimising a sophisticated martech ecosystem, ensuring impactful and compliant interactions across channels. The team thrives on collaboration and innovation, positioning you as the go-to expert in marketing technology.

Meet the team

About the company

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You'll be responsible for

🚀

Leading design and optimisation

Lead the design, configuration and optimisation of marketing technology platforms to ensure scalability, performance and strategic alignment.
🔗

Overseeing integrations

Oversee integrations and data flows across CRM, automation, analytics and data platforms to enable a connected ecosystem.
📊

Translating audience strategies

Translate audience strategies into segmentation frameworks, lifecycle journeys, triggers and personalisation logic.

Key criteria

🔧

Marketing automation expertise

Deep expertise in marketing automation platforms and CRM systems.

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📊

Data flow management

Proven experience overseeing integrations and data flows across platforms.

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🎯

Segmentation and personalisation

Experience in developing segmentation frameworks and lifecycle journeys.

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A meaningful career starts with a match

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5 criteria for this job
Marketing automation expertise
Deep expertise in marketing automation platforms and CRM systems.

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Data flow management
Proven experience overseeing integrations and data flows across platforms.

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Segmentation and personalisation
Experience in developing segmentation frameworks and lifecycle journeys.

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Governance knowledge
Solid understanding of data standards, privacy, and compliance requirements.

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Problem-solving skills
Advanced problem-solving skills for diagnosing complex technical issues.

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