The Senior Product Marketing Manager at UpGuard plays a crucial role in driving the evolution and growth of the UpGuard platform. By partnering with the Product team, this job involves conducting deep market research to uncover customer insights and identify opportunities that delight users. The Marketing team thrives on collaboration and creativity, working together to activate impactful campaigns and establish UpGuard as a leader in the cybersecurity market.
You'll be responsible for
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Conducting market research
Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth🎯
Defining product positioning
Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas🚀
Planning product launches
Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
