This job is about leading the planning, coordination, and delivery of digital marketing and stakeholder engagement initiatives to promote Queensland's skilled workforce and migration programs. The impact of this position is significant, as it supports both strategic attraction and engagement outcomes while ensuring the integrity of Queensland's skilled migration initiatives. The team values a positive and collaborative culture that fosters continuous improvement, shared learning, and accountability.
You'll be responsible for
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Managing digital marketing initiatives
Manage accurate, timely, and engaging digital marketing and communications initiatives, ensuring alignment with Trade and Investment Queensland's Global Business Brand. Oversee the Migration Queensland website and social media presence, developing communications plans in clear language for stakeholders.🤝
Coordinating stakeholder engagement
Coordinate stakeholder engagement activities to strengthen industry and government partnerships, contributing to the delivery of Migration Queensland priorities through marketing materials and updates.📊
Monitoring and evaluating marketing impact
Monitor, evaluate, and report on the impact of marketing and communications activities, emerging trends, and competitor analysis to inform continuous improvement and strategic decision-making.