Shopper Marketing Executive
About the job
The Shopper Marketing Executive position at Kraft Heinz offers an exciting opportunity to grow your career within a dynamic and collaborative team. This job plays a crucial role in translating brand strategies into impactful shopper activations, ensuring that products reach consumers effectively. The team thrives on flexibility, with a hybrid working model that supports both in-office and remote work.
You'll be responsible for
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Supporting shopper marketing initiatives
Support the Shopper Marketing Manager by independently translating above-the-line brand campaigns into best-in-class omnichannel shopper activations, shaping the path to purchase from awareness through to conversion.🏬
Leading in-store activation plans
Lead the development and execution of below-the-line (BTL) in-store activation plans for Australia, using judgement to align creative assets, retail media components, timelines, and field execution requirements within agreed standards and objectives.🔗
Coordinating cross-functional partnerships
Partner cross-functionally with Sales, Brand, Category, Customer, Field, and eCommerce teams to align on activation priorities, influence outcomes through specialist shopper marketing knowledge, and ensure strong in-market execution for activations and NPD initiatives.Key criteria
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3-6 years in shopper marketing
Demonstrated experience in shopper/activation/trade marketing in FMCG/CPG.View
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Omnichannel activation expertise
Proven ability to execute integrated programs across various retail channels.View
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Strong project management skills
Experience managing multiple workstreams and stakeholders with attention to detail.View
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