Kraft Heinz5 followers23 jobs

Shopper Marketing Executive

Mid levelFull-timeHybridFreshwater NSW 2096, AustraliaPosted 1 month agoVerified 1 month ago
Pending fitX of Y criteria met

About the job

The Shopper Marketing Executive position at Kraft Heinz offers an exciting opportunity to grow your career within a dynamic and collaborative team. This job plays a crucial role in translating brand strategies into impactful shopper activations, ensuring that products reach consumers effectively. The team thrives on flexibility, with a hybrid working model that supports both in-office and remote work.

Meet the team

About the company

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You'll be responsible for

📈

Supporting shopper marketing initiatives

Support the Shopper Marketing Manager by independently translating above-the-line brand campaigns into best-in-class omnichannel shopper activations, shaping the path to purchase from awareness through to conversion.
🏬

Leading in-store activation plans

Lead the development and execution of below-the-line (BTL) in-store activation plans for Australia, using judgement to align creative assets, retail media components, timelines, and field execution requirements within agreed standards and objectives.
🔗

Coordinating cross-functional partnerships

Partner cross-functionally with Sales, Brand, Category, Customer, Field, and eCommerce teams to align on activation priorities, influence outcomes through specialist shopper marketing knowledge, and ensure strong in-market execution for activations and NPD initiatives.

Key criteria

📊

3-6 years in shopper marketing

Demonstrated experience in shopper/activation/trade marketing in FMCG/CPG.

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🛒

Omnichannel activation expertise

Proven ability to execute integrated programs across various retail channels.

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📅

Strong project management skills

Experience managing multiple workstreams and stakeholders with attention to detail.

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Think you're a good fit?See what the hiring team are looking for

View your fit

5 criteria for this job
3-6 years in shopper marketing
Demonstrated experience in shopper/activation/trade marketing in FMCG/CPG.

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Omnichannel activation expertise
Proven ability to execute integrated programs across various retail channels.

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Strong project management skills
Experience managing multiple workstreams and stakeholders with attention to detail.

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Budget management experience
Proven track record of managing BTL budgets and financial controls.

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Cross-functional collaboration
Experience partnering with diverse teams to align on marketing activations.

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A meaningful career starts with a match

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