This job is about leading the website as a product at Heidi, where innovation meets healthcare. The impact of this role is significant, as it directly influences how users engage with the platform and ultimately enhances patient care. The team thrives on collaboration, prioritizing learning and momentum over perfection, ensuring that every decision is data-informed and user-centric.
You'll be responsible for
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Leading the website as a product
Treating the website as a first-class product with clear goals and metrics to drive user engagement and conversion.📝
Defining and evolving logged-out product experiences
Shaping how users experience product value before signing up, identifying opportunities for early interaction.🔬
Driving conversion, experimentation, and learning
Running continuous experimentation programs to improve user acquisition and engagement through data-driven insights.
