About the job
The Analytics Engineer job is all about transforming data into a strategic advantage for the marketing team. This position plays a crucial role in shaping how the company understands its users by creating unified views and enabling segmentation and attribution. The team values collaboration and innovation, working together to pioneer new ways of experimentation in the MarTech space.
You'll be responsible for
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Developing data foundation and modelling
Develop, improve and apply a data warehouse modelling strategy for marketing-related data, including dimensional modelling and support contributors.đ
Building data pipelines
Ensure marketing and analytics platforms have access to the right data, at the right time, and bring data back into Linktreeâs warehouse for analytics and reporting.đ
Analytics & Reporting
Build dashboards to monitor the health and performance of marketing efforts and establish experimentation practices for all types of marketing campaigns.Key criteria
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Data modelling experience
Demonstrated experience with advanced SQL and data transformation toolsView
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Experience with data integration tools
Proven experience using CDPs, reverse ETLs, and AirflowView
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Experimentation platform expertise
In-depth experience measuring marketing campaign effectivenessView
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