About the job
The Senior Manager, Subscriber Lifecycle & Retention at Amazon Leo is a pivotal job focused on enhancing subscriber engagement and retention across the Asia-Pacific and Japan region. This position is all about creating proactive lifecycle communications and implementing strategies that ensure subscribers remain loyal customers. Collaboration with various teams is key, and a blend of creativity and analytical skills will drive success in this fast-paced environment.
You'll be responsible for
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Designing lifecycle strategy
Creating and executing the end-to-end subscriber lifecycle strategy from onboarding through mature tenure, defining communication cadence, channel mix, and messaging for each stage across APJ markets.🚫
Developing churn prevention strategies
Implementing strategies to identify at-risk subscribers and deploying appropriate interventions to retain them.📊
Tracking lifecycle KPIs
Monitoring and reporting on lifecycle and retention KPIs, delivering analyses that quantify the impact of initiatives on profit.Key criteria
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Lifecycle marketing experience
Proven experience designing subscriber lifecycle strategies for diverse markets.View
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Churn prevention expertise
Demonstrated ability to develop strategies that reduce subscriber churn.View
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Data analysis skills
Experience using data tools like Excel or Tableau for insights.View
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