About the job
The Campaign Manager job at UpGuard is an exciting opportunity to be the operational engine behind a dedicated, cross-functional brand and platform stream. This position plays a crucial role in transforming high-level product strategy and messaging into measurable marketing performance. The team thrives on collaboration and innovation, working together to drive brand awareness and generate high-quality leads.
You'll be responsible for
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Campaign strategy & ownership
Leading the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on brand awareness, authority, and pipeline generation for your squad.📋
Project management & coordination
Serving as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream.📈
Performance tracking & reporting
Owning campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership.Key criteria
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Campaign management experience (3-5 years)
Proven expertise in managing multi-channel marketing campaigns.View
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Project management skills
Demonstrated excellence in organizing complex cross-functional projects.View
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Analytical skills
Strong ability to define KPIs and analyze campaign performance.View
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