Campaigns and Paid Digital Manager
About the job
As a Campaigns & Paid Digital Manager at Cerebral Palsy Alliance, you will lead the strategy, execution, and optimisation of the paid digital and campaigns ecosystem. This job is crucial for driving growth in fundraising efforts and enhancing supporter journeys through innovative digital strategies. The team thrives on collaboration, creativity, and a commitment to continuous learning, ensuring that every member contributes to a shared vision of making a difference.
You'll be responsible for
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Leading paid digital strategy
Lead best-in-class paid digital strategy and execution across Meta, Google, LinkedIn and emerging channels, driving acquisition, conversion, revenue growth and retention.✨
Innovating campaign planning
Bring innovation and creative ambition to integrated campaign planning with Fundraising program leads, delivering cohesive supporter journeys and sharing learnings across the portfolio.💰
Managing digital budget
Manage the paid digital budget, optimising spend against ROI, LTV and shared KPIs.Key criteria
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Proven experience in digital fundraising
Demonstrated experience leading paid digital campaigns at scale.View
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Strong analytical skills
Proven ability to assess supporter journeys and optimize performance.View
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Exceptional stakeholder management
Experience collaborating with diverse teams and simplifying decisions.View
