About the job
The Senior Growth Marketing Campaigns Manager at Vanta is all about setting the strategic direction for integrated campaign programs that connect the right story with the right audience. This job plays a crucial role in building pipeline for Vanta's Agentic Trust Platform, ensuring that marketing efforts are impactful and effective. The team thrives on collaboration, creativity, and a shared passion for continuous improvement.
You'll be responsible for
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Architecting and executing integrated campaign strategy
Developing brand, launch, event, and demand campaigns across key channels.📊
Owning demand generation metrics
Defining MQL, pipeline contribution, and conversion rates to optimize performance.🏗️
Building campaign infrastructure
Creating frameworks, playbooks, and templates that scale output with AI tools.Key criteria
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8+ years in B2B SaaS marketing
Experience building demand generation programs in a SaaS environment.View
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Proven track record in integrated campaigns
Demonstrated ownership from strategy to results and budget accountability.View
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Analytical fluency
Ability to set measurement standards and interpret data effectively.View
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