Communications Manager (Fixed Retention & Home Movers)
About the job
The Communications Manager, Fixed Retention & Home Movers leads the communications strategy and performance for crucial fixed-customer moments, ensuring customers stay connected and informed through change. This job is all about shaping clear, timely, and commercially effective experiences across various channels. The team thrives on adaptability and resilience, embracing a fast-paced environment where collaboration and innovation are key.
You'll be responsible for
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Owning the communications strategy
Own the communications strategy for fixed retention and home mover journeys, ensuring communications are clear, timely, relevant and aligned to customer needs, operational realities and commercial goals.🎨
Leading design and optimisation
Lead the design and optimisation of end-to-end communications across email, SMS, app, web, push and assisted channels, creating connected experiences that help customers take the right action at the right time.🗺️
Developing the communications roadmap
Develop and manage the communications roadmap for retention and home mover initiatives, identifying the biggest moments of friction, confusion and churn risk, then translating them into high-impact communication improvements.Key criteria
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6+ years in CRM or lifecycle marketing
Proven experience in customer communications and retention strategies.View
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Multichannel communications strategy development
Experience creating effective journey plans across various channels.View
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End-to-end communication development
Ability to manage communication from strategy to performance review.View
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