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About the job
The Performance Creative Strategist job focuses on driving Linktree's growth by owning the creative aspect of paid acquisition. This role is crucial as it directly influences how effectively the company spends its marketing budget across platforms like Meta, TikTok, and YouTube. The team values insight-driven creativity and collaboration, working closely with various departments to ensure alignment and performance optimization.
You'll be responsible for
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Developing creative strategies
Creating performance-led creative briefs and structured testing roadmaps based on campaign data and audience insights.✍️
Scripting and producing content
Ideating and writing high-converting scripts for various ad formats, directing creators and designers to execute the vision.⏱️
Managing sprint cycles
Overseeing the entire sprint cycle from hypothesis to analysis, ensuring a steady flow of high-quality assets.Key criteria
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Performance creative experience (4-6+ years)
Demonstrated success in performance creative and paid social strategy.View
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Copywriting expertise
Proven ability to craft high-converting scripts and messaging.View
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Data-driven decision making
Experience analyzing performance metrics to inform creative strategies.View
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