Everlab25 followers4 jobs

Creative Strategist

Mid levelFull-timeHybridSydney NSW, AustraliaMelbourne VIC, AustraliaPosted 2 months agoVerified 12 hours ago
Pending fitX of Y criteria met

About the job

As a Creative Strategist at Everlab, you will take charge of the entire creative process for our paid social channels, primarily focusing on Meta. Your work will directly impact our growth by creating ads that convert and utilizing AI tools to enhance efficiency and quality. The team thrives on collaboration and innovation, moving quickly while maintaining a strong focus on outcomes.

You'll be responsible for

📈

Owning creative strategy

Manage end-to-end creative strategy for Meta, including various ad formats like static, carousel, and video.
🧪

Building creative testing framework

Create and run structured testing programs covering hooks, formats, angles, and CTAs with clear hypotheses.
🔍

Performance analysis

Conduct weekly performance analysis of ads, feeding insights into next-cycle briefs to optimize outcomes.

Key criteria

🎨

Creative strategy experience (3-6 years)

Proven experience in creative strategy and performance advertising.

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📊

Meta platform fluency

Deep understanding of Meta's algorithm and creative structures.

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📝

Production management skills

Experience briefing and managing UGC talent and designers.

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Meet the team

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5 criteria for this job
Creative strategy experience (3-6 years)
Proven experience in creative strategy and performance advertising.

View

Meta platform fluency
Deep understanding of Meta's algorithm and creative structures.

View

Production management skills
Experience briefing and managing UGC talent and designers.

View

Data analysis capability
Ability to pull reports and build dashboards independently.

View

Bias to action
Proactive in generating creative ideas based on data insights.

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