About the job
As a Creative Strategist at Everlab, you will take charge of the entire creative process for our paid social channels, primarily focusing on Meta. Your work will directly impact our growth by creating ads that convert and utilizing AI tools to enhance efficiency and quality. The team thrives on collaboration and innovation, moving quickly while maintaining a strong focus on outcomes.
You'll be responsible for
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Owning creative strategy
Manage end-to-end creative strategy for Meta, including various ad formats like static, carousel, and video.🧪
Building creative testing framework
Create and run structured testing programs covering hooks, formats, angles, and CTAs with clear hypotheses.🔍
Performance analysis
Conduct weekly performance analysis of ads, feeding insights into next-cycle briefs to optimize outcomes.Key criteria
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Creative strategy experience (3-6 years)
Proven experience in creative strategy and performance advertising.View
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Meta platform fluency
Deep understanding of Meta's algorithm and creative structures.View
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Production management skills
Experience briefing and managing UGC talent and designers.View
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