CRM Manager
About the job
This job is about leading the evolution of Gumtree Group's CRM strategy and delivering impactful customer communications. The role is crucial for driving long-term success in audience engagement and requires collaboration with various teams. A hands-on approach and a passion for data-driven insights will be key to thriving in this dynamic environment.
You'll be responsible for
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Owning CRM strategy
Own the end-to-end strategy, roadmap, and operational performance of Gumtree Group's CRM strategy.🚀
Executing MarTech roadmap
Define and execute the MarTech roadmap, overseeing platform migrations and technical decision-making.📣
Optimising audience engagement
Optimise audience engagement across all available channels with a constant focus on driving up conversion rates.Key criteria
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7+ years in CRM marketing
Proven experience in lifecycle marketing strategy and delivery.View
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Expertise in Adobe Suite
Hands-on experience with AEP, Campaign Classic, AJO, and RTCDP.View
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Strong analytical skills
Ability to interpret data and translate insights into actionable strategies.View
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