Gumtree Group4 jobs

CRM Manager

Mid levelSeniorFull-timeHybridSydney NSW, AustraliaMarketingStrategy and analysisPosted 4 months agoVerified 3 hours ago
Pending fitX of Y criteria met

About the job

This job is about leading the evolution of Gumtree Group's CRM strategy and delivering impactful customer communications. The role is crucial for driving long-term success in audience engagement and requires collaboration with various teams. A hands-on approach and a passion for data-driven insights will be key to thriving in this dynamic environment.

Meet the team

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Think you're a good fit?See what the hiring team are looking for

You'll be responsible for

🛠️

Owning CRM strategy

Own the end-to-end strategy, roadmap, and operational performance of Gumtree Group's CRM strategy.
🚀

Executing MarTech roadmap

Define and execute the MarTech roadmap, overseeing platform migrations and technical decision-making.
📣

Optimising audience engagement

Optimise audience engagement across all available channels with a constant focus on driving up conversion rates.

Key criteria

📊

7+ years in CRM marketing

Proven experience in lifecycle marketing strategy and delivery.

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🛠️

Expertise in Adobe Suite

Hands-on experience with AEP, Campaign Classic, AJO, and RTCDP.

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📈

Strong analytical skills

Ability to interpret data and translate insights into actionable strategies.

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A meaningful career starts with a match

View your fit

5 criteria for this job
7+ years in CRM marketing
Proven experience in lifecycle marketing strategy and delivery.

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Expertise in Adobe Suite
Hands-on experience with AEP, Campaign Classic, AJO, and RTCDP.

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Strong analytical skills
Ability to interpret data and translate insights into actionable strategies.

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Excellent communication skills
Proven ability to collaborate effectively with cross-functional teams.

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Project management expertise
Highly organised with a focus on delivering projects on time and budget.

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