Country Road Group1 follower63 jobs

Senior Manager - CRM & Marketing Automation - Country Road Group

SeniorFull-timeHybridMelbourne VIC 3000, AustraliaProfessional servicesMarketingPosted 3 weeks agoVerified 3 weeks ago
Pending fitX of Y criteria met

About the job

The Senior Manager - CRM & Marketing Automation at Country Road Group is a pivotal job that drives the evolution of CRM capabilities across five iconic brands. This position is all about leading the end-to-end delivery of a new MarTech platform while ensuring a seamless transition and strong foundations for the future. The team thrives on collaboration and innovation, working together to elevate customer engagement and drive meaningful results.

Meet the team

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Think you're a good fit?See what the hiring team are looking for

You'll be responsible for

🚀

Leading CRM platform implementation

Lead end-to-end CRM platform implementation including build, migration, integrations, and user acceptance testing.
⚙️

Designing automation frameworks

Design and scale lifecycle automation, behavioural journeys, and 1:1 personalisation.
📊

Driving channel performance

Own CRM channel performance, with accountability for revenue, engagement, and lifecycle metrics.

Key criteria

📊

Extensive CRM experience

Proven background in CRM and marketing automation within omnichannel retail.

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🔧

MarTech platform implementation

Demonstrated success in leading end-to-end platform builds and migrations.

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📈

Automation program development

Experience building scalable automation that drives revenue and engagement.

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A meaningful career starts with a match

View your fit

5 criteria for this job
Extensive CRM experience
Proven background in CRM and marketing automation within omnichannel retail.

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MarTech platform implementation
Demonstrated success in leading end-to-end platform builds and migrations.

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Automation program development
Experience building scalable automation that drives revenue and engagement.

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Cross-brand CRM strategy
Ability to establish governance and best practices across multiple brands.

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Leadership and team development
Proven experience in building and nurturing high-performing teams.

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