Senior Manager - CRM & Marketing Automation - Country Road Group
About the job
The Senior Manager - CRM & Marketing Automation at Country Road Group is a pivotal job that drives the evolution of CRM capabilities across five iconic brands. This position is all about leading the end-to-end delivery of a new MarTech platform while ensuring a seamless transition and strong foundations for the future. The team thrives on collaboration and innovation, working together to elevate customer engagement and drive meaningful results.
You'll be responsible for
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Leading CRM platform implementation
Lead end-to-end CRM platform implementation including build, migration, integrations, and user acceptance testing.⚙️
Designing automation frameworks
Design and scale lifecycle automation, behavioural journeys, and 1:1 personalisation.📊
Driving channel performance
Own CRM channel performance, with accountability for revenue, engagement, and lifecycle metrics.Key criteria
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Extensive CRM experience
Proven background in CRM and marketing automation within omnichannel retail.View
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MarTech platform implementation
Demonstrated success in leading end-to-end platform builds and migrations.View
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Automation program development
Experience building scalable automation that drives revenue and engagement.View
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