Senior Marketing Manager - Goodlife Health Clubs | Richmond, Melbourne
About the job
The Senior Marketing Manager for Goodlife at Fitness & Lifestyle Group is an exciting opportunity to make a significant impact across one of Australia’s largest fitness networks. This position focuses on translating strategy into effective campaigns that drive member growth and strengthen the brand. The team thrives on collaboration, creativity, and a passion for delivering measurable results, all while fostering a supportive and dynamic work environment.
You'll be responsible for
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Executing the annual marketing plan
Ensuring all activity drives member acquisition, retention, and brand growth.📅
Owning the end-to-end campaign calendar
Delivering integrated campaigns across club openings, refurbishments, product launches, partnerships, and tactical activity.💻
Leading digital marketing execution
Overseeing paid, owned, and earned channels, including social, SEO, and lifecycle communications.Key criteria
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Marketing experience
Proven experience in brand, campaign, and digital marketing execution.View
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Data analysis skills
Strong ability to interpret data and generate actionable insights.View
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Creative mindset
Ability to deliver innovative ideas within strategic frameworks.View
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