Haymes Paint1 follower9 jobs

Customer Marketing Manager

SeniorFull-timeHybridAbbotsford VIC 3067, AustraliaPosted 2 months agoVerified 2 months ago
Pending fitX of Y criteria met

About the job

The Customer Marketing Manager at Haymes Paint plays a pivotal role in shaping brand and digital marketing strategies across various customer segments. This position is essential for fostering strong customer relationships and driving commercial success while ensuring a seamless customer experience. The team thrives on collaboration, creativity, and a shared vision for meaningful customer engagement.

You'll be responsible for

🎯

Leading brand strategy development

Lead the development and execution of brand strategies, customer segment plans and marketing communications across Haymes Paint, ensuring alignment with business objectives, brand positioning and growth targets.
📅

Planning promotional programs

Plan and deliver annual promotional programs, sponsorships, partnerships and community engagement initiatives that strengthen the brand and enhance customer relationships.
📣

Driving integrated marketing activity

Lead integrated marketing activity across advertising, digital, direct communications, social media, performance marketing and content channels, optimising outcomes through data-led decision making.

Key criteria

📈

10+ years in marketing leadership

Proven experience in corporate or family business environments.

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🌐

Integrated marketing strategy experience

Demonstrated ability to develop multi-segment marketing strategies.

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💡

Digital transformation expertise

Experience leading customer-facing digital initiatives and projects.

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Meet the team

About the company

Apply on Haymes Paint
You'll apply on an external website
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5 criteria for this job
10+ years in marketing leadership
Proven experience in corporate or family business environments.

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Integrated marketing strategy experience
Demonstrated ability to develop multi-segment marketing strategies.

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Digital transformation expertise
Experience leading customer-facing digital initiatives and projects.

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People leadership capability
Proven track record of coaching and developing high-performing teams.

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Analytical decision-making skills
Strong ability to use data for guiding marketing decisions.

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